We’d like to bring the same philosophy to the organization of photos as well. This involves not only creating cutting-edge AI-powered tools but revolutionizing the traditional editing workflow as such. They like features that bring new creative value and speed up their workflow. For several years we’ve been analyzing the market, in-app analytics, and the interviews with our artists, and we see that people prefer our state-of-the-art editing tools. Traditional photo editors take a lot of time, with several manual and repetitive tasks. There are many photo editing tools out there that look the same, offer the same features (including IPTC & EXIF), and create the same problems. The world doesn’t need a cheap Lightroom clone (there are already several companies who make those). Moreover, that idea to make a subscription-free Lr alternative has no value for most artists around the world. We quickly understood that we’re not in love with that mission statement. Therefore some people have purchased Luminar as a subscription-free alternative to Adobe products. When we launched Luminar 3, we were thinking differently about the matter: we said that our goal was to develop a great Lightroom alternative. ![]() To bring unique solutions to the most challenging problems creative storytellers face. ![]() Our goal is to make something much bigger than just another photo editor. That is why we made innovation our number one priority. We at Skylum firmly believe that each problem can be solved in a faster and simpler way.
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